case study graphic design
Client
PAWSTRIES
Services
Graphic Design
Project
packaging
DESCRIPTION
Since its founding in 2006 PAWSTRIES has become the online pet food shop for many people’s pets, offering a wide range of quality pet products. The company is serious about exemplary customer support, including putting the health of pets first.
THE PROBLEM
Enhancing the customer experience
Opening a box is an important moment of interaction with a brand, and PAWSTRIES wanted to improve the customer experience with a well-designed, branded box that was very recognizable and easy to open.
THE CHALLENGE
Maintaining the brand
What was previously a range of different packaging footprints, all closed with a simple branded tape, has been changed to more uniform packaging – giving customers a predictable and recognizable experience and emphasizing a commitment to sustainability.
THE GOAL
creating a simple effective design , not every brand will work with black box packaging. Making this type of branding choice is audacious. Even using natural cardboard, you can still make your design stand out with Black.
